• Purchase Book
  • Introduction
  • Stakeholder Leadership
  • Issues
  • Industries
  • Skills

Part 2. Stakeholder Leadership in Public Relations


Chapter 7: The Stakeholder Concept: Empowering Public Relations
                 Clarke L. Caywood


Chapter 8: The Key Stakeholders: Your Employees
                 Keith Burton 

Chapter 9: Consumer Insight in a Digital Age
                 Geraldine Henderson


Chapter 10: Marketing Public Relations: Cementing the Brand
                  Patricia T. Whalen, Ph.D.


Chapter 11: Investor Relations for Shareholder Value: Communicating With the Market
                  Nancy Hobor, Ph.D.

  
Chapter 12: Mergers and Acquisitions: Communicating Between the Lines
                  Joele Frank 
  

Chapter 13: Charities and Corporate Philanthropy: Giving Back
                  John A. Koten


Chapter 14: Government Public Information: Portal to the Public
                   Brent Baker


Chapter 15: Broadcast Media as Broadcast Public Relations  
                  Tim Larson, Ph.D.
                  Craig Wirth


Chapter 16: Digital Communities: Social Media in Action
                  Richard Edelman 
                  Robert Holdheim
                  Mark Hass
                  Phil Gomes
                  Steve Rubel


Chapter 17: Global Media Relations: Traditional Through 2.0
                  Matthew P. Gonring


Chapter 18: Non-Governmental Organizations: Solving Society’s Problems  
                  Ray Boyer  
                  Governor Scott McCallum


Chapter 19: Associations: A Strong Voice
                  Richard L. Hanneman   


Chapter 20: Agencies : Managing a Global Communications Firm
                  Ray Kotcher  
     

Chapter 21: Issues Management Methods for Reputational Management
                  James E. Arnold                  

                  Raymond P. Ewing          

Chapter 22: State and Local Government Relations: Guiding Principles
                  L. James Nelson 


Chapter 23: Corporate Governance: Operating as an Open Book
                  Ted McDougal
                  Kurt P. Stocker


Chapter 24: Career Paths in Public Relations
                  Jean Cardwell 

                  Dana Rubin
 

Chapter 25: The Chief Executive Officer: The Key Spokesperson       
                 John D. Graham


Chapter 26: Crisis Communications: Brand-New Channels. Same Old Static.
                  Hud Englehart