Kevin Clark
Kevin Clark is an award-winning brand strategist, experience designer, author, and catalyst for change. He collaborates with business leaders, marketing experts, brand strategists, designers, academics, futurists, human factors scientists, and cultural anthropologists on deep wants and needs of customers, and the intersection of emerging social and technology trends. He is a sought-after global speaker about collaborative innovation and brand experience strategy. He is President and Founder of Content Evolution, a unique global federation of 40 member companies around the world, with experts in customer research, innovation, business strategy, and brand experience. Content Evolution’s overarching mission is to clarify and connect what you promise as an organization to what you do for customers and stakeholders.
In early 2009 Kevin retired from IBM with 30 years of service. He is Director emeritus, Brand and Values Experience, IBM Corporate Marketing and Communications – responsible for discovering and creating new ways for people to experience IBM, and the global IBM Brand Experience Community Leader; a community he founded in 2001. IBM is the most valuable business-to-business brand in the world valued at $60.7 billion in 2009 according to Interbrand and reported in Business Week, and overall #2 brand worldwide. He received recognition from the NASA Astronaut’s office in 2005 and an award from IBM as an influential executive advocate for NASA and United Space Alliance in 2006 – and received the Brand Leadership Excellence Award from the World Brand Congress in 2009. He was Brand Steward and portfolio architect of the IBM Think family of personal computer offerings, including IBM ThinkPad notebook computers (today Lenovo). Kevin is the founder of the integral behavior school of brand experience and the author of Brandscendence: Three Essential Elements of Enduring Brands published by Kaplan/Dearborn in 2004, and is a contributing author to several other books. He is also co-author of the keynote article “Unleashing the Power of Design Thinking” for the summer 2008 issue of Design Management Review and appearing as a chapter in Design Thinking: Integrating Innovation, Customer Experience and Brand Value published by Alworth Press, 2010. He is author of “Engaging and Adaptive: Beyond Ease of Use” published by Human Computing Interaction International, 2009. He is co-author of “IBM’s Think Strategy: melding business and brand strategy,” appearing in the spring 2004 issue of Strategy and Leadership magazine, co-author of “Experience Design that Drives Consideration” for the Winter 2006 issue of Design Management Review, and “How IBM Innovates” for the April 2006 issue cover story for PDMA Visions, journal of the Product Development Management Association.
Kevin lectures regularly at Duke University Fuqua School of Business, Yale University School of Management, University of Rochester Simon School of Business, and University of Colorado Leeds School of Business. Kevin serves on the World Brand Congress Advisory Board, is an International Advisor to Human Centered Design.
In early 2009 Kevin retired from IBM with 30 years of service. He is Director emeritus, Brand and Values Experience, IBM Corporate Marketing and Communications – responsible for discovering and creating new ways for people to experience IBM, and the global IBM Brand Experience Community Leader; a community he founded in 2001. IBM is the most valuable business-to-business brand in the world valued at $60.7 billion in 2009 according to Interbrand and reported in Business Week, and overall #2 brand worldwide. He received recognition from the NASA Astronaut’s office in 2005 and an award from IBM as an influential executive advocate for NASA and United Space Alliance in 2006 – and received the Brand Leadership Excellence Award from the World Brand Congress in 2009. He was Brand Steward and portfolio architect of the IBM Think family of personal computer offerings, including IBM ThinkPad notebook computers (today Lenovo). Kevin is the founder of the integral behavior school of brand experience and the author of Brandscendence: Three Essential Elements of Enduring Brands published by Kaplan/Dearborn in 2004, and is a contributing author to several other books. He is also co-author of the keynote article “Unleashing the Power of Design Thinking” for the summer 2008 issue of Design Management Review and appearing as a chapter in Design Thinking: Integrating Innovation, Customer Experience and Brand Value published by Alworth Press, 2010. He is author of “Engaging and Adaptive: Beyond Ease of Use” published by Human Computing Interaction International, 2009. He is co-author of “IBM’s Think Strategy: melding business and brand strategy,” appearing in the spring 2004 issue of Strategy and Leadership magazine, co-author of “Experience Design that Drives Consideration” for the Winter 2006 issue of Design Management Review, and “How IBM Innovates” for the April 2006 issue cover story for PDMA Visions, journal of the Product Development Management Association.
Kevin lectures regularly at Duke University Fuqua School of Business, Yale University School of Management, University of Rochester Simon School of Business, and University of Colorado Leeds School of Business. Kevin serves on the World Brand Congress Advisory Board, is an International Advisor to Human Centered Design.