Part 3. Current and Continuing Issues in Public Relations 

Chapter 27: Sustainability for Business: A New Global Challenge
                  Charlene Lake
                  Tony Calandro

Chapter 28: Environmental Communications: A Matter of Relationships, Trust and Planning
                  Susan Croce Kelly

Chapter 29: Relationship Transformation: Shifting Media Boundaries
                  Kevin Clark

Chapter 30: Reputation Management: Building and Maintaining Reputation through Communications
                  Craig E. Carroll, Ph.D.
                  Stephan A. Greyser, D.B.A.
                  Elliot S. Schreiber, Ph.D.