• Purchase Book
  • Introduction
  • Stakeholder Leadership
  • Issues
  • Industries
  • Skills

Part 4. Industries and Organizations


Business to Consumer

Chapter 31: The Automotive Industry: A Race to the Future
                  Ray Day
                  Steve Harris 

Chapter 32: The Aviation Industry and Civil Aviation: Flying High for Business
                  Robert P. Mark 

Chapter 33: The Insurance Industry: Reputation Management in Good Hands
                  Robert P. Gorman

                  James M. Dudas

Chapter 34: The Hospitality Industry: Communicating with our Guests
                  John Wallis

Chapter 35 Sports Marketing: Champion Communicators
                  Amy D. Littleton 
                  
Steven H. Lesnik 

Chapter 36: Effective Technology Communications: Innovation that Matters
                  Edward Barbini
                  
Rob Flaherty

Chapter 37: The Entertainment Business: Lights, Cameras, Promotion
                  Rob Doughty      

Chapter 38: Healthcare:  Harmonizing the Healthcare Message
                  Richard T. Cole, Ph.D.          

Chapter 39: The Global Retail Restaurant Industry: Communications Strategies
                  Jonathan Blum 

Chapter 40: The Retail Industry: Not Your Father’s Drugstore
                  Mike Polzin

Business to Business

Chapter 41: The Pharmaceutical Industry: R&D to Rx
                  Elliot S. Schrieber, Ph.D.


Chapter 42: Consulting, Technology Services and Outsourcing: Getting a Second Opinion
                  Roxanne Taylor

Chapter 43: The Financial and Banking Industry: Investing in Our Stakeholders
                  Anonymous

Chapter 44: The Food and Beverage Industry: Catering to People’s Palates
                  Richard L. Nelson
                  
Marguerite Copel

Chapter 45: The Oil and Natural Gas Industry: Communicating in a Challenging Environment 
                  Sam Falcona

Chapter 46: Internal and External Communications in a Law Firm
                  Mark Bain