Part 4. Industries and Organizations
Business to Consumer
Chapter 31: The Automotive Industry: A Race to the Future
Ray Day
Steve Harris
Chapter 32: The Aviation Industry and Civil Aviation: Flying High for Business
Robert P. Mark
Chapter 33: The Insurance Industry: Reputation Management in Good Hands
Robert P. Gorman
James M. Dudas
Chapter 34: The Hospitality Industry: Communicating with our Guests
John Wallis
Chapter 35 Sports Marketing: Champion Communicators
Amy D. Littleton
Steven H. Lesnik
Chapter 36: Effective Technology Communications: Innovation that Matters
Edward Barbini
Rob Flaherty
Chapter 37: The Entertainment Business: Lights, Cameras, Promotion
Rob Doughty
Chapter 38: Healthcare: Harmonizing the Healthcare Message
Richard T. Cole, Ph.D.
Chapter 39: The Global Retail Restaurant Industry: Communications Strategies
Jonathan Blum
Chapter 40: The Retail Industry: Not Your Father’s Drugstore
Mike Polzin
Business to Business
Chapter 41: The Pharmaceutical Industry: R&D to Rx
Elliot S. Schrieber, Ph.D.
Chapter 42: Consulting, Technology Services and Outsourcing: Getting a Second Opinion
Roxanne Taylor
Chapter 43: The Financial and Banking Industry: Investing in Our Stakeholders
Anonymous
Chapter 44: The Food and Beverage Industry: Catering to People’s Palates
Richard L. Nelson
Marguerite Copel
Chapter 45: The Oil and Natural Gas Industry: Communicating in a Challenging Environment
Sam Falcona
Chapter 46: Internal and External Communications in a Law Firm
Mark Bain