Geraldine Rosa Henderson (“Gerri”)
Associate Professor of Supply Chain Management and Marketing Sciences and Associate Research Director of the Center for Urban Entrepreneurship and Economic Development at Rutgers Business School, Rutgers University, Newark, New Jersey. Ph.D. Marketing, Northwestern University Kellogg Graduate School Management. MBA, Marketing and Organizational Behavior, Northwestern University Kellogg School Management. B.S. Electrical Engineering, Purdue University.
Gerri was formerly on the faculty of Duke University, Howard University, the University of Texas at Austin and Northwestern University. She has also taught at Stanford University, the University of Virginia, Thunderbird and in Executive Education at both Duke University and the University of California in Los Angeles. Courses taught include Consumer Insight, Audience Insight, Theories of Persuasion, Advertising/Marketing Communications, Marketing Management, Marketing Strategy, Consumer Behavior, Brand Management and the Global Academic Travel Experience to Southern Africa.
Gerri’s primary areas of research include: marketplace diversity (also known as multicultural marketing), marketplace discrimination, urban marketing and consumer networks (cognitive and social). She has published over 40 articles and has been invited to present her research throughout the world. Prior to pursuing her PhD, she worked for several years at IBM in relationship marketing (specializing in the healthcare, insurance and pharmaceutical Industries) and briefly in brand management at Kraft Foods.
Gerri is a member of several editorial boards (including the Journal of Public Policy & Marketing and the International Journal of Advertising) and serves as an editor for a marketing communications book series and for special issues of the Journal of Business Research (2011) and the Journal of Public Policy & Marketing (2012). She also serves on several boards, including the American Marketing Association. She likes to consider herself a “doctorpreneur,” since in addition to her research and teaching, she often serves as an independent consultant and focus group moderator.
Gerri was formerly on the faculty of Duke University, Howard University, the University of Texas at Austin and Northwestern University. She has also taught at Stanford University, the University of Virginia, Thunderbird and in Executive Education at both Duke University and the University of California in Los Angeles. Courses taught include Consumer Insight, Audience Insight, Theories of Persuasion, Advertising/Marketing Communications, Marketing Management, Marketing Strategy, Consumer Behavior, Brand Management and the Global Academic Travel Experience to Southern Africa.
Gerri’s primary areas of research include: marketplace diversity (also known as multicultural marketing), marketplace discrimination, urban marketing and consumer networks (cognitive and social). She has published over 40 articles and has been invited to present her research throughout the world. Prior to pursuing her PhD, she worked for several years at IBM in relationship marketing (specializing in the healthcare, insurance and pharmaceutical Industries) and briefly in brand management at Kraft Foods.
Gerri is a member of several editorial boards (including the Journal of Public Policy & Marketing and the International Journal of Advertising) and serves as an editor for a marketing communications book series and for special issues of the Journal of Business Research (2011) and the Journal of Public Policy & Marketing (2012). She also serves on several boards, including the American Marketing Association. She likes to consider herself a “doctorpreneur,” since in addition to her research and teaching, she often serves as an independent consultant and focus group moderator.