Chapter 8: The Key Stakeholders: Your Employees
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Over the past 20 years, employee communications has evolved from a perfunctory component of corporate communication to one that is firmly tied to corporate strategies and business objectives. Internal communications range from high-tech to face-to-face. Future trends in the field are predicted and examined. Case studies include the Dow “I am the Human Element” campaign and the Molson Coors “Our Brew” campaign.
Keith Burton Biography |