Chapter 3: Communications Research: Dynamic Digital Methods
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Because of the importance of digitized traditional media and social media in public relations, an industry of web-based research has developed. Several Silver Anvil award-winning cases are include Johnson & Johnson, and the Volkswagon GTI. Other cases include the NBA, Bank of America and Dell. Various software tools for media tracing and decision making include Vocus, Radian6, the iRoom and Klout. The importance of graphical content tracking and analysis research is explored.
Clarke Caywood Biography |