Chapter 28: Environmental Communications: A Matter of Relationships, Trust and Planning
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This is a great time to be practicing environmental communication. This chapter suggests ways that a communicator can support a company’s or client’s environmental efforts by helping you prepare for, think through and launch an environmental initiative, whether it be positive, as in gaining public acceptance for a new real estate development, defensive, as in holding the line to save an existing product/practice from being eliminated, or reactive—responding to an environmentally crisis. This emphasis can be divided into three categories: environmental communications, green PR and marketing, and sustainability education. A host of very practical ways to implement these initiatives are discussed in detail. The first case study is about the decision to phase out mercury from the chlorine manufacturing process in Europe. The second case focuses on a citizen’s group fighting the encroachment of an industrial phosphate mining company.
Susan Croce Kelly Biography |