Chapter 27: Sustainability for Business: A New Global Challenge
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This chapter allows you to see in detail how one company, AT&T, took on a commitment to sustainability and is making it a goal at all levels of the company. Reasons that support this goal include interest of the investment community, social interest of employees, and the support of bloggers. All aspects of the focus on sustainability are analyzed starting with defining what sustainability can mean from citizenship and sustainability to social and environmental sustainability. Operational alignment, issue alignment, understanding the culture and moving slowly and moving forward are discussed to bring about the value that is found at the intersection of society and business.
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