Chapter 26: Crisis Communications: Brand-New Channels, Same Old Static
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Everyone needs to know what to do when a crisis occurs. This invaluable chapter gives advice on what to do during a crisis so that a company or organization doesn’t ruin its reputation in a few minutes. It acknowledges that one recent year of crises (200-2001) is very different from the other year of crises (2009-2010) because of the power of social media. Because of this, it is more important than ever to plan for the unplanned and to focus on actions rather than words. Crisis planning is essential, including deciding what to protect, building a crisis team, setting up a crisis center, building a company’s own social network, etc. The case of Tiger Woods is analyzed in light of crisis response in this new media environment.
Hud Englehart Biography |