Chapter 19: Associations: A Strong Voice
Associations, including public interest groups and trade associations, have varied goals from feeding the hungry to promoting the arts. The chapter focuses on the principles of strategic communications in associations and ways to be proactive advocates for their particular group. The first case is about the Salt Institute in 2001 when they faced the challenge of Environment Canada’s listing of road salts as toxic. A second case deals with the National Solid Wastes Management Association, confronting the enactment of the federal solid waste statute. Communication strategies are suggested that will be beneficial to anyone in associations or elsewhere.
Richard Hanneman Biography