Chapter 11:Investor Relations for Shareholder Value:Communicating With the Market
Investor Relations is a high stakes profession. It involves communication with many stakeholders, including investors of all types, analysts, the company’s senior executives, the board of directors and the media. The role of the IR professional is to understand a great deal of information about a company and develop that information into a clear, compelling story. Other factors such as dealing with the legal requirements of corporate governance, buy-side and sell-side analysts and planning a budget are emphasized. A fictional case study for you to figure out concludes the chapter.
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