Chapter 50: Good Writing is Good Thinking, and Good Thinking is Good Writing
Writing for your audience matters more than ever because the speed of information has increased dramatically. Editing must be done immediately or it is too late. Using a writing process helps avoid writers block and stay on message. A 5-step process is suggested. The fifth step, editing, deserves much attention. This is where the writer cuts out unnecessary information, substitutes more readable words, rewrites to suit his audience, and makes sure it fits a certain style. The chapter is full of pitfalls to watch for, suggestions to improve writing, and examples, both good and bad. Harmon discusses oxymorons, empty words, euphemisms, business slang, mixed metaphors and convoluted grammar. Writing for the web has its own details to watch for. Good writing will help your career in business. The chapter contains a writing checklist, tips to remember, and a self-test.
George Harmon Biography